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SEO for PDFs

How Do I Do SEO For PDFs?

If it’s possible to create your content in HTML format, it’s suggested to go that route since it will be easier for you to update and more efficient for search engines to crawl. However, it’s still possible to optimize your PDF for search engine results. You could use a PDF document if your content ...

Indy Tenderloin Week 2018

It’s Here: Indy Tenderloin Week!

What is Indy Tenderloin Week? Similar to Taco Week, local restaurants and chefs participate in Indy Tenderloin Week to feature their tenderloins. From April 23-29, you can snag the classic Hoosier favorite for $5. Yes, $5! It’s also a week-long fundraiser for Second Helpings, an Indianapolis program...

Everything You Should Know About Featured Snippets

What Are Featured Snippets? A featured snippet is a selected search result that appears in organic Google search results, answering the search query. It appears on the first page of the SERP, just above the first result listing. It is enhanced to draw user attention on the results page. The three ma...

mexican street tacos in yellow tortilla with beef and pork

Let’s Taco ‘Bout Indy Taco Week 2018

It’s the best time of the year. No, not Christmas. And not summer vacation. It’s Indy Taco Week 2018. What is Indy Taco Week? From February 19-25, 2018, local restaurants and chefs around Indianapolis participate in this week-long promotion for tacos. Not only that, it’s a fundraiser for Second Help...

az-case-study

Case Study – Online Retail

Client Description Arc-Zone delivers best-of-breed brand name and private label high-performance welding and cutting products, services and solutions to metal fabricators worldwide. Our customers range from professional fabricators, welding and manufacturing engineers, welding supply distributors, I...

scl-case-study

Case Study – International Moving Company

Client Description Schumacher Cargo Logistics, Inc. is an international vehicle shipping and overseas relocation company based in Los Angeles, California since 1977. We have our own offices and warehouse locations in Houston, Texas and Elizabeth, New Jersey, as well as contractor locations in Miami,...

Don’t hire an SEO until you watch this video

Are you considering, or have you considered hiring an agency to help with SEO? This video from Google Webmasters discusses what to look for in hiring an agency to handle your SEO. Google’s Maile Ohye discusses how to spot an bad (and good) agency and some important questions to make sure you b...

wcn-responsive-featured

Why responsive website design is important

What is Responsive Web Design? Responsive Web Design (RWD) is a web design approach that provides optimal viewing and interaction regardless of device type. In other words, the same amount of content that appears on a desktop monitor will still appear when accessed on a tablet or mobile device, with...

CTA

Does Your Call To Action Get Any Action?

Whether you have a landing page that you are using for generating leads, or an e-commerce website, the power of your add to cart or form submission button is often underestimated. A strong Call to Action (CTA) on your page is extremely important. Your CTA is not only there so that your visitors can ...

ProductDescription

How to Write Product Descriptions That Sell

Product descriptions are an important part of having a useful product page on your E-commerce website. They enhance customer experience and should be an important part of your SEO strategy as well. Common E-Commerce Writing Mistakes When you work closely with a product, you may forget to add details...

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