Case Study – International Moving Company

Case Study – International Moving Company

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Client Description

Schumacher Cargo Logistics, Inc. is an international vehicle shipping and overseas relocation company based in Los Angeles, California since 1977. We have our own offices and warehouse locations in Houston, Texas and Elizabeth, New Jersey, as well as contractor locations in Miami, Florida and Savannah, Georgia. Whether you are moving automobiles, motorcycles, boats, household goods shipments, or general cargo, you will be comfortable knowing that Schumacher Cargo Logistics will take care of all aspects of your relocation needs. For more information on our auto transport and international shipping services contact us today.

Goals

  • Increase organic traffic
  • Improve conversion rate / quote requests
  • Convert site to responsive mobile-friendly design

What we did

Our expert designers and developers got together to overhaul the website and create the perfect balance of design and function across all browsers and devices which certainly helped when Google launched the mobile-friendly algorithm update in April 2015. We also designed new versions of the client’s landing pages to improve conversion rates for their incoming quote requests. By a/b testing multiple versions of the landing pages, we were able to find the perfect combination of layout and features to boost their revenue.

The client also needed improvements to organic traffic. To do this, our marketing team worked closely with the client to build a strategy to achieve the goals of the company and improve the company’s online visibility. Through on-page optimization, impeccable technical SEO execution, and improvements to the company’s inbound link profile, among other improvements, we were able to reach and surpass these goals.

Results

  • Organic traffic: 74% Increase
  • Mobile traffic: 80% Increase
  • Conversion rate: 68% Increase

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