Case Study – Online Retail

Case Study – Online Retail

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Client Description

Arc-Zone delivers best-of-breed brand name and private label high-performance welding and cutting products, services and solutions to metal fabricators worldwide. Our customers range from professional fabricators, welding and manufacturing engineers, welding supply distributors, Industrial suppliers, government, OEM’s and systems integrators, to artists and hobbyists.

Goals

  • Increase organic traffic
  • Improve e-commerce revenue
  • Decrease cost per conversion for PPC / Paid Search / Shopping Ads Sales

What we did

Our team worked closely with Arc-Zone.com to build a strategy to reach all of their goals. This included on-page and off-page optimization to improve their organic traffic while addressing Google Adwords and Bing Ads campaign and shopping feed issues. Some technical improvements to the website included a complete overhaul of the internal link and url architecture.

We also implemented a rock solid remarketing campaign which increased visibility and brand awareness to previous visitors that had not yet converted.

Results

  • Organic traffic: 83% Increase
  • E-commerce Revenue: 108% Increase
  • Cost per conversion: 55% Decrease

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